Individuals/Private
This kind of campaign can raise a "big" amount of money for one or several concrete projects and doesn't neeed to invest much money.
During a short period of time, you let a maximum number of person know about a "SMS dial" and raise 1 or 2 € for each SMS
The audience will be composed of individuals that feel concerned about your project and want to give a "small help" by sending an SMS.
* The first ressource you need is a way to get the money from SMS. In Italy, an existing charity "Trenta Ore per la Vita" already organized such campaigns. * The second ressource you will need is a celebrities (at least one) to promote your message during the campaign and in the medias. * Budget is almost 0 € but you will need a lot of time to contact all the person you will need to involve and to communicate. * A short video clip is needed to present the problem and solution you are asking money for. It will be used on TV, internet and social media; so you have to consider to "put some money" in it.
* Your organisation will be leader in providing concrete actions : building a parent house, paying for familly holidays during or just after the treatment, buying a minibus for travelling famillies to the hospital, ... * The celebrity will be the leader for most of the "communication part"
The main part of the campaign takes place on TV
1 - Video clip : The message must be a "real and emotional story" and proposing a solution to a crucial problem. In Italy, one of the video was showing a familly who had to sleep in theyre car during treatment because there was no parent's house => The goal of the campaign was to build a parent's house. 2 - A short event in social media can help spreading the "SMS dial". In Italy, they organized a "Twitter event" wich aim was to use and retweet #unSMSchefa { a usefull SMS } during on hour to make it raise in the social media. 3 - A TV program that allows you to present your project and the "SMS dial" to contribute. In Italy, people appeared on TV during 1 week...
* Communicate broadly about the outcomes off the campaign (in normal media, internet, social media,...) so that everybody can see how much the expenses and how much money was raised. In Italy, they achieved 1,5 million € ! * Invite contributors (celebrities and other media stakeholders) to "opening ceremonies" of the projects to involve them in the outcomes and could drive them to participate to the next campaign.
Angelo Ricci - FIAGOP Onlus - Italy https://www.trentaore.org/trenta-ore-per-la-vita-2016/
⬚ 1 - List (at least one) concrete project
⬚ 2 - A short video clip : testimonial + solution
⬚ 3 - A group of celebrities (at least 1 to beging)
⬚ 4 - A mediatic event on TV
⬚ 5 - A feed-back press release and communication - just after
⬚ 6 - A feed-back on the "opening ceremony " of your project goal
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