JEANS DAY

PURPOSE / OBJECTIVE:

Raise money for chosen association/foundation by inviting employees to wear jeans to work instead of formal working attire.

TIME / DATE / GOAL:

The event can be organised monthly, bi-monthly, semi-annually, etc. to raise a pre-defined amount of money (e.g. minimum of 3EUR per person/employee). Determine a specific weekday with permission and approval of senior management.

AUDIENCE:

All employees of the organization can participate. Participation is ofcourse on a voluntary basis and can not be imposed.

RESOURCES / BUDGET / COSTS:

Resources: employees, money collection boxes, budget for t-shirts or anything else that differentiates the volunteers going around the organization collecting the money. Hidden costs: time of employees volunteering to help organize the event, of those in charge of the communication and those who collect the funds.

LEADERSHIP:

Typically, a committee of volunteers is created amongst the employees and a head of the committee is nominated.

VENUE / LOCATION:

The event is organised and hosted in-house.

PROMOTION / COMMUNICATION / MARKETING:

The 'Jeans Day' needs to be announced beforehand and reminders need to be sent to employees as to guarantee a maximum of participation. Prior to the event, the employees can be asked to put forward associations or foundations they wish to support. This can be done via a survey.

FOLLOWUP / THANK YOU / FEEDBACK:

To ensure repitition and commitment from the employees, post-event communication is important. The total amount of funds collected can be communicated via mail, newsletter, internet, ... Typically, an official cheque hand-over is organised with the chosen association/foundation.

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